Bill Lu, Senior Consultant and General Manager, China Operations, is certified as a Senior Advisor in International Business, Beijing (2000). He additionally holds a Master of Arts of English Literature and Tourism Management, Nankai University, China (1988).

His expertise includes timberland investment and management advisory services, strategic planning and execution for both Western investors in China and Chinese investors overseas; project management of large forest inventory and appraisal projects in China; best forest management practices; fibre supply analysis, forest product and market analysis, forest management information system (FMIS), forest inventory, and forest resource due diligence and assessment. . He oversees new business and market development in China, including Hong Kong. He has a good knowledge of China's forest industry, its policies, investment environment, and practices. He is also involved in development of procedures for assessment and valuation of Chinese forest resources. He has worked in Oceania, North America, South America and Southeast Asia. He is fluent in Mandarin and English.

Mr Lu is a registered forestry consultant of New Zealand Forestry Institute.