Indufor Expands Further Its Operations in China with A New Country Representative

January 9, 2019

We are expanding our services to new geographic areas taking on more work in China. To strengthen our presence there, Ms. Gao Ya has been recruited as Indufor’s new China Representative as of January 7th, 2019. She will be based in Beijing.

Gao Ya is a recognized forest based industry expert with extensive international experience in Baltic, temperate and tropical regions. She has specialized knowledge about China’s wood distribution, wood working, home decoration, furnishing and wooden construction industries as well as policy and technical standards in China.

Gao YaBefore joining Indufor, she has worked as Senior Advisor in the Business Finland – Wood from Finland Program, where she successfully assisted the Finnish sawnwood industry to gain market recognition in China and build reboot business relationships with Chinese wood importers and industrial end users. From 2012-2016, she has served as the Director of International Division of China Timber and Wood Products Distribution Association and Vice President of China Wood Importing Committee, where she led a team of industry specialists to support the diversification of China’s wood sourcing countries and integration of Chinese wood working industry into the global value chain. She and her team also made a great contribution in supporting the Chinese wood importing, processing and exporting companies to meet international norms on responsible purchasing and green supply chains.

Ms. Gao Ya holds M.Sc. degree in Environmental Governance from the University of Albert-Ludwigs-Freiburg, Germany (2007) and B.Sc. in International Economics and Business from the University of Groningen, The Netherlands (2005). She is fluent in Mandarin and English and speaks moderate German.

Gao Ya: “The world is changing into a place where sustainable and innovative ways of utilization of natural resources are becoming necessity. I feel very privileged to join world class industry and management consulting company-Indufor and together strive to provide valuable consulting services to private and public sector clients in the critical transformation process.

I am very pleased to have Gao Ya onboard at Indufor. She is a top-notch expert within forest – especially wood-based – industry and has an excellent contact network in not only in China but around the world. I am positive that with her help Indufor will be able to further deepen and improve our business in natural resources management, investment advisory and strategic industrial development”, comments Dr Silja Siitonen, Managing Director of Indufor.

Indufor is a global leader in Natural Resources Management, Investment Advisory, and Strategic Industrial Development consulting. We support our customers compete and grow in international markets. Indufor has own offices in Finland, New Zealand, Australia and the US. We have close to 40 years of experience in more than 100 countries. Our services support our clients to make the world more sustainable and greener.

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Silja Siitonen

Managing Director

Gao Ya

China Representatiave

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